What is the most effective email marketing strategy?
There isn’t just one but many strategies that you can apply for effective email marketing. Here are some email marketing strategies that worked for me! By using them, you will be able to create powerful emails that will outperform, and get those clicks.
1.Keep adding to your subscriber list
Never stop adding to the subscriber list even if you’ve already got a long list of emails for clients and prospects.
Do not worry!
It’s not as troublesome as it sounds, for example, make sure your list is always growing passively with a sign up feature on your blog or website.
Subscription forms should be the main call to action on your website’s home page or blog page and place it wherever you can without taking away focus from more important content.
2.Be interactive and urge readers to reply
Email marketing helps you connect with real people interested in your business. Sometimes, marketing emails are sent from a “no-reply” address that doesn’t let readers respond.
You might think, how will the readers connect?
And you are right, with a “no-reply” email address you can miss out on helpful feedback from your readers. To avoid this, send your emails from an address that accepts replies from the readers.
It doesn’t necessarily have to be your personal email, consider setting up a shared inbox for an email address like abc@domain.com or 123@domain.com.
Whenever possible, add a personal touch to your emails. Adding a personal touch to your emails makes your messages feel more like they’re coming from a trusted person, rather than a robot.
One thing you can do is start addressing the readers by their first name. “Hey, Jack” feels far more warm and friendly than “Hey You.”
4.Keep your emails out of spam folders.
One of the main reasons emails go to spam is that spam filtering has become more rigorous these days. If your carefully written emails are flagged as spam, they’ll never be seen by the readers.
Make sure your recipients have subscribed to your emails, so you aren’t breaking any regulations of the CAN-SPAM Act and GDPR (General Data Protection Regulation)
This sounds reasonable, but you’d be surprised how many people send emails that look like amateur websites. If a reader has opened your email because of a catchy subject line, you’d want to keep their interest.
Emails are like clothes; each outfit is tailored for a particular occasion and has a specific purpose. While welcome emails are short in email copy and more visually attractive, lead nurture emails tend to be descriptive with individual CTA buttons.
6.Include interesting links and calls to action
Most email marketing campaigns aim to increase traffic to a site, sometimes a specific landing page. No clicks mean no customers, it is that simple. Always try to include visually attractive buttons with text that give readers more than one opportunity to interact.
CTAs generally use bright colours and thoughtful placement, but the best ones use precise, actionable verbiage to attract attention. (A few examples: Find out more! Download Now! etc.)
You might think, “Why should I give the readers an option to unsubscribe? Isn’t it negative?”
Well, that’s not necessarily true.
There are many reasons why readers unsubscribe. They might be getting too many emails from you or they are no longer interested.
It may seem as though you are ending the “conversation” by giving readers a chance to unsubscribe, but if they want to remove their name from your lists and can’t do so quickly, they’ll mark your emails as spam, which will cause you problems in the future.
What is the first thing you do when you wake up in the morning?
Reach your phone? Many people do that these days. In fact, most of the email opens occur on smartphones or tablets. If your emails aren’t optimized for mobile — viewing, you’re missing out on a huge number of clicks.
Technology is constantly evolving, so it is essential to keep up with the latest devices to adapt your mobile email marketing strategy.
Never send emails without making sure it’s working properly. Different email programs display your HTML email differently, so it is recommended that you preview and test your campaign content before you send.
And, don’t just run one test, run as many possible before sending them to employee inboxes. View them on Outlook, Gmail, Yahoo, and a variety of mobile devices before finalizing your drafts.
To conclude…
Email marketing is a very effective method for getting clients. And you are following the right path to gain success. These are the tips and tricks that have helped me over the years. Follow them and I’m sure you will be good to go.
Email Marketing Best Practices For 2021
The first thing you need to have nailed down is your target audience. No generalized descriptions and “maybe” — you need to know exactly what your audience needs.
Treat CAN-SPAM Act, the GDPR, and similar regulations seriously — make sure you’re only sending to the people who want to hear about your offer.
Closely connected to the first point, segmentation should not be overlooked. Even if you have collected exactly the leads you need based on your perfect buyer persona (as in, you won’t be offering designing software to logistics experts), you can make your offers to them even more relevant by segmenting.
Keeping your prospect list clean will guarantee low bounce rates, high deliverability and open rate, and good sender reputation. Plus, it will save you money on sending to invalid emails.
Lead generation never stops. If you want to grow your profits — you have to grow your list. You can do it with an email finder extension.
Create new buyer personas and explore audiences for maximum growth.
Pre-made email templates are wildly popular right now, and it’s safe to assume they will be for a while. Almost every email marketing blog offers free email template freebies to its readers. And what might seem like a collection of tried and effective email templates is actually a collection of emails that are now being used by hundreds of other email marketers all over the world. And what this means to you is that using them you immediately lose your chance to stand out.
Your email shouldn’t drag on forever — make it short, clear, and to-the-point. The recipient is likely to spend about half a second looking at your email deciding whether they want to read it. Make sure it looks easy.
The perfect length for an email is about 50–125 words. I’d recommend you not go over 200 words.
People appreciate personal approach — it creates a sense of an email being designed specifically for them, and who doesn’t like feeling special.
Using multiple attachments, videos, pictures, and links increase the chances to be blocked by your ESP, which is why it’s recommended to use them in moderation: stick to the 70 to 30 proportion (text to image), insert one link only. If you absolutely must send multiple attachments — use Google Docs, the platform scans files for viruses and people trust it.
If you’ve made up your mind about using images in your email instead of going plain-text, don’t forget about the fallback text for a picture (that will be shown if the image isn’t displayed by the ESP).
10. Always include an unsubscribe link
We know it’s an obvious one, don’t forget, in the light of the GDPR, it is mandatory that all your emails should offer the recipient a way to refuse to receive any further emails. The easiest way to do this is to include an unsubscribe link. Don’t try any tricks either — according to the regulations, the unsubscription process should be clear and simple.
11. Optimize your email campaign for all devices
According to EmailMonday’s Mobile Email Stats Overview, in 2018 “mobile opens accounted for 46% of all email opens” and “71,6% of consumers will delete emails if they don’t look good on mobile”. What that means for you is that you need to make sure your email campaign is displayed correctly on all possible devices, especially on mobile.
12. Automate your email marketing
Automation is a key element of the 21st century. Almost every part of email marketing can be automated: email list building, email list verification, email sending, follow-ups, and email tracking. Platforms like Snovio offer all of these tools so you can free up hours(!) a day and streamline your email marketing.
Of course, you can send as many emails as you wish. But I can guarantee the recipients don’t want to receive dozens of emails every week. 69% of recipients unsubscribe because of too many emails. Only 15% are or would be happy to receive emails every day.
Regardless, everything depends on your product and your target audience. Which is why you should experiment, test, and discover what really is the best email frequency for your audience.
Test every aspect of your email campaign to know your audience better: colors, CTAs, subject lines, level of personalization, greetings, signatures, and frequency. You can test anything.
Knowing what performs better will lead to higher conversion, click-through, and open rates, as well as let you develop your own unique format and design you’ll be able to stick to in the future.
